What do we like/love?
We LOVE Sleepbus®!
Why do we love sleepbus®?
To us, a sleepbus® is the epitome of goodwill on wheels.
A sleepbus® provides temporary overnight accommodation for those who are homeless. Each bus has up to 20 secure, climate controlled, individual sleep pods in twin cabins, as well as a toilet on board with a lockable door. Everyone is looked after with overnight security and CCTV surveillance. Each sleepbus® also has under-bus storage for belongings, as well as a comfortable, cosy place for companion animals.
Sleepbus® provides a safe space for people who are both doing it tough and sleeping rough, to have a comfortable, quality sleep for the night.
The importance of a good night’s sleep cannot be understated
If you’ve ever consistently subsisted on little or no sleep, you’ll understand the near-impossible challenge of thinking straight and making basic daily decisions. So how on earth can we expect a person who is homeless and sleep-deprived to create an actionable pathway out of homelessness? It’s like asking an exhausted swimmer in the middle of the ocean to simultaneously think about how to design and build a boat that will get them back to shore. It’s a BIG ask!
Sleep transforms a night, and potentially, an entire life.
Sleepbus® offers a stepping stone toward a permanent solution. It’s not just about a single night of sleep, it’s about what that sleep can facilitate; what it can be a catalyst for.
In our humble opinion, even if it’s unable to facilitate forward movement for everyone, so what? If a person has a roof over their head for a night, and a comfortable mattress to sleep on, that’s something to be rejoiced, celebrated and supported. It may mean nothing to those who have the luxury of safe shelter, but it means the WORLD to those who don’t.
We also love the founder’s story
At 19, Simon Rowe was homeless for four months, living in his car. He had a job and was eventually able to move from his backseat into a bedroom.
Years later, as a successful entrepreneur, he noticed a man sleeping on the cold concrete, completely ignored by those bustling around him. Saddened by what he saw, Simon stopped near the man, and the man said: “It’s not safe to sleep at night, you have to keep your wits about you, it’s much safer to sleep during the day on a busy footpath and let people like you walk over me.”
Shocked and heartbroken, later, Simon cried as he recounted the man’s words to his children. His kids said, “Dad, you should do something about it.”
The rest, as they say, is his-zzzzz-story.
We’ve written a slogan, but here’s what you need to know.
This slogan is completely non-commissioned and unapproved by sleepbus®. Like you, the first they’ll know of the slogan is by reading this blog. We write blogs like these to raise awareness for amazing businesses and organisations, and to share creativity and knowledge. (Copyright for the slogan is owned by Slogan Creator.)
So, what’s the slogan?
Safe sleep. Fresh start.
What’s the rationale behind the slogan?
By offering people a safe sleep, it ensures a fresh start to their morning, and perhaps to their entire life. The tagline is a short, snappy, catchy slogan that encapsulates the entire mission of sleepbus® in four simple words.
Two powerful meanings in one short slogan.
Got any more slogans?
Yup! This one:
Turning dreams into reality
Again, a double meaning.
Where can I find out more about sleepbus®?
Please visit www.sleepbus.org. Donating will help others sleep easy, and you know what, probably you too!
If your business, organisation, charity or not-for-profit doesn’t have a slogan yet, here’s why you need one.
In short, a slogan can increase sales, leads and awareness.
Having a catchy slogan or tagline is like owning your very own billboard in people’s minds; a priceless piece of lifelong advertising at the busy intersection of their very own information superhighway.
Once in people’s minds, a tagline can encourage people to:
- Recognise your business and brand
- Remember you for future reference
- Reward you with their business when they’re ready to purchase
Also, like it or not, we live in a ‘world of instant’.
The essence of nearly everything we do in business has to be distilled, summarised and communicated in a split second to meet the needs of a busy and distracted customer.
That’s not to say that the full story isn’t important – it is – but a slogan helps to sell the full story, much like the headline of an article.
In a world of sound bites, tweets and social media posts, a slogan is a must-have sales tool. A 24/7 source of premium, lifelong advertising – saving you money while making you money. If you don’t have one, it’s time to write one. If you don’t know how to write one, it’s time to hire a slogan writer who does.
Yours in slogan success!
The Slogan Creator Team 🙂