What is a business slogan?

What is a business slogan? A slogan, also known as a tagline, strapline, end line, swing line and a vast array of other lines (though not a clothes line) is a short, catchy, memorable phrase that is used to sell businesses, brands, books, blogs, products, services and ideas.  It’s usually located within a  logo, but appears in other marketing… Read more

The A – Z of descriptive slogans for business

Descriptive slogans help to increase sales  Man, descriptive advertising taglines get a bad rap.   To many people, they’re not even considered slogans because they’re not catchy and creative like their creative counterparts. But in reality, they’re still short lines that help to sell your business.  In the absence of being able to write a creative… Read more