Catchy short-sentence taglines pack a sales-increasing punch
Snappy short sentence slogans are one of our favourite types of slogans to create.
They say sooooo much in so few words. They’re like the Yoda of the advertising world, they are.
The long and short of it is, they are professional, punchy, elegant taglines that can persuade people to do business with you.
In this article we explain exactly what these amazing slogans are, their benefits, how to write one, and the BIG mistakes to avoid.
So, let’s snap to it.
What is a snappy, short sentence business slogan?
First, this is not the official name handed down by Advertising Gods from days gone by, it’s just a name we gave it, and admittedly, it’s not very snappy!
These catchy business slogans are generally made up of one, two or three very short sentences, and the ‘sentence’ usually comprises of just one, two or three words.
Examples of short, snappy sentence business slogans
These catchy taglines are everywhere, and they’re popular for very good reason!
Huffington Post: Inform. Inspire. Entertain. Empower.
GKR Karate: Strong. Humble. Brave.
Watoto: Rescue. Raise. Rebuild.
GMB: Breathe. Move. Repeat.
The benefits of having short, snappy sentence business slogans
They’re powerful, saying so much in so few words.
These types of slogans are powerful because they allow you to say an enormous amount in just a few words.
The business slogan we wrote for technology supplier SIG Systems was: Innovation. Integrity. Performance. In three words, we summed up literally everything the business stands for.
In the case of business slogans that have two or three short sentences, they can practically tell an entire story, because each new sentence can cover a different point.
The below tagline is as graceful and impactful as the ballerina in the image.
Beyond Blue: Hope. Recovery. Resilience.
Beyond Blue is a not-for-profit organisation that helps people deal with depression and anxiety. Here’s their slogan on a marquee.
Beyond Blue 2: Support. Advice. Action.
Beyond Blue have an alternative tagline on their website.
They’re catchy
One of the ingredients of a catchy business slogan is brevity, and you can’t get much shorter than a slogan that contains just a few words, or a few short sentences, or even just two words, like the one we wrote below…
They’re memorable
Catchy, short sentence slogans can stick in your mind and be recalled when needed. A memorable business slogan is an effective slogan.
They’re practical
If you want your business slogan to be part of your logo, then a short, snappy sentence slogan is ideal because the words can be easily integrated into the design. Longer lines can also be incorporated into logos, like this one we wrote for Fast Twitch Performance Coaching.
Ideal for giving instructions, so people take action.
On a web page, there isn’t time to present complex instructions to busy people, so we need to keep instructions short and simple. Here are some good examples.
Fiverr: Browse. Buy. Done.
Itunes: Discover. Play. Enjoy.
Hashtagify: Find. Analyze. Amplify.
Mind Body Green: Breathe in. Sign up. Chill out.
The different types of snappy, short sentence slogans
There are actually many types of short sentence business slogans you can write, here are some popular ones. They weren’t given these names at birth, we created them!
Three Word Thriller
Thrillingly, this business slogan is made up of three simple words with a full stop (period) between each. Each word can convey its own idea, which makes it quite powerful.
Red Balloon: Give. Share. Live.
CMS18: impact. future. flavour.
This slogan is selling a symposium on cultured meats. Remember, slogans can sell everything from businesses to books, ideas to people, conferences to political messages.
Our/Your Dazzler
This business slogan generally incorporates an ‘our’ in front of something the business offers, and a ‘your’ in front of something the customers gains.
Telco Edge (a lovely client of our): Our innovation. Your edge.
Go Vita: Your vitality … our passion
F45 Training (this one has 2 ‘yours’): Your life. Your call.
Less is More Lovely Line
This type of company tagline includes the words ‘less’ and ‘more,’ and generally highlights what the customer will experience less of, and more of.
Bupa Plus: Worry less, live more.
Anaconda Adventure Club: Play more. Pay less.
Target: Expect more. Pay less.
Paypal: Less typing. More speed. Paypal Security.
Double sentences
These slogans are just like the three word thriller slogans, but with two sentences rather than three.
This, from a previous client, Stone Ground Tea: Outrageously Healthy. Deliciously different.
Ky Furneaux, also a client: Choose your life. Lose your limits.
Double word trilogies
This business slogan comprises of three sentences, each made up of two words.
Below is an example we wrote for a home building client many years back.
Choice by Projex
Choose it. Love it. Build it.
A mix of singular words and a short sentence
This business slogan is like a mixed bag of lollies comprising of singular words and short sentences. We wrote this one for Tailored Marine, ‘Safe. Strong. Fast. Built to last.’
Uncluttered: Own less. Live more. And discover the life you want.
2xu: Human performance. Multiplied.
How to write a short, snappy sentence slogan in two steps
Step 1. Decide on your main message
Narrow down the main messages you want to convey to prospective customers.
Step 2. Distill, and snap to it!
Now that you have your main messages, distil those messages into a few snappy words, or snappy sentences, keeping in mind that every word counts.
The #1 big mistake to avoid when writing a short, snappy business slogan
You’ve used the wrong words!
Yikes, yes, that’s the one BIG mistake to avoid.
Given there are so few words in this type of company tagline, there is also less, or should I say, no room for error.
You don’t have the luxury to waste even one word, so every single word has to work toward selling your business in the best, most persuasive, most professional way possible.
This mistake can be avoided by narrowing down your main messages initially, and being careful about the way you craft your business slogan. Aside from using the right words, ensure there’s a nice rhythm to the slogan so that it’s catchy, not scratchy.
Short, snappy business slogans in a nutshell
Short, snappy slogans are one of our favourite types of slogans because they say so much in so few words. They’re a great option for both start-ups and established businesses alike. So, get short, get snappy, and get writing!