The complete guide to alliteration in your business slogan

Using alliteration in your company tagline is a great idea

Using alliteration in your business slogan ensures that your tagline will be catchy, punchy and memorable.

Super, sensational, splendid stuff – right?

In this article, learn everything you need to know about using alliteration correctly and effectively in your slogan.

What exactly is a business slogan that uses alliteration?

A slogan with alliteration is easier to explain/understand if we first outline alliteration in a general sense, not just as it relates to slogans.

Alliteration (not to be confused with obliteration) is a tool used in writing, where the beginning letters of most words start with the same letter.

For example, ‘the sea sang softly.’ Or, ‘rampaging rabbits rolled in rice.’ (Tip: probably don’t eat the rice.)

So, in a slogan, it just means that the beginning letter of each word in the slogan, or most of the words, start with the same letter.

Examples of business slogans that use alliteration

  • Dollar Shave Club
    Shave time. Shave money.
  • Cancer Council Victoria
    Slip. Slop. Slap. Seek. Slide.
  • Purina
    Your pet. Our passion.
  • Girl Guides
    Dream. Dare. Do.
  • Wall Street Journal
    The daily diary of the American dream.
  • Intel
    Intel Inside.
  • Jaguar
    Don’t dream it. Drive it.

And there’s this one, Zambrero’s Mexican with a Mission.

Zambrero sign

The alliteration is used with the letter ‘M’, as per ‘Mexican’ and ‘Mission’.

We visited this restaurant, Zambrero. The reason it’s Mexican with a mission is because for every burrito or bowl you purchase, a meal is donated to someone in need. Their mission is to tackle world hunger. So, Mexican with a mission is a perfect slogan for them. They want their social responsibility to be their brand’s unique point of differentiation, and they’ve promoted this differentiation loud and clear in their tagline.

Why use alliteration in slogans?

Put simply, alliteration helps to make a slogan snappy and catchy. Also, it contributes to the business tagline’s memorability, thanks to the rolling, roaring recurring letters. The repeated letters almost become like globs of glue, helping the slogan stick in people’s memories.

Quick lesson: How to write your own business slogan with alliteration

Decide what your main business slogan message is.

With your main message in hand, sort out the words that have the same first letter, or include appropriate words into the main message that have the same first letter.

Now, start writing tagline ideas that draw on the words with similar first letters. You may need to play around for a little while, and of course, you’ll need to edit, edit, edit.

Hot tips when writing your business slogan with alliteration


1. Try to keep the slogan short, so the alliteration doesn’t get lost.

Alliterative business slogans are catchy because they’re tight and compact, as highlighted by Zambrero’s Mexican with a mission. But, imagine if it was Mexican food with a cause, it’s our mission.

Can you see how the slogan has lost its punch? It’s no longer catchy. With length comes loss. (See what we did there? Alliteration!)

Here’s a different example. The below slogan is so short it even fits on a competition shirt for a triathlon event: Summer. Sprint. Success. As well as having alliteration, it’s also a great example of a snappy, short sentence slogan.


2. Don’t use alliteration just for the sake of it. Make sure the business slogan still makes sense.

It’s great to use a literary device such as alliteration, as long as the business tagline still makes sense. It’s not a good idea to include a word with the same letter, just for the sake of it.

For example, Intel’s slogan is Intel Inside.

Both words start with ‘in’, and the word ‘inside’ is perfect, because the Intel is literally inside the computer.

Now, let’s say Intel were really keen on a slogan with alliteration, and for some reason didn’t come up with the word ‘inside’. Maybe instead they created Intel Intuition or Interminable Intel or Intel Interstate. Yes, there’s alliteration, but there’s also confusion, locally and interstate.

Intel Inside slogan


3. Make the alliteration persuasive

Lots of business owners want a catchy slogan, and with good reason, but wouldn’t it be great to have a catchy slogan that is also persuasive? That way, not only is the tagline easy to say and remember, but also persuades people to buy.

Fila is a sportswear brand specialising in clothes and shoes. One of their past slogans used alliteration: Functional. Fashionable. Formidable. It was persuasive because in three, short words it explained that their products do the job they’re meant to, while looking great and giving you a competitive edge. The slogan was alliterative, but with a persuasive purpose.

Imagine if their slogan was actually: Fun. Fabulous. Fitness.

That’s not ideal because those are just random words starting with ‘f’ that don’t quite flow or fit. They don’t sell the benefits and uniqueness of the brand. They literally just start with the letter ‘f’.

Another example.

The blog you’re reading belongs to Slogan Creator.

When writing the slogan for Slogan Creator, we decided to use alliteration. However, we also wanted the tagline to be persuasive, which is why our final choice was, Slogans that sell. Because sure, we can write slogans, but we want potential customers to know that we can write sales-increasing slogans.

slogan creator slogan


So when you write your business slogan with alliteration, try to make it as persuasive as possible by thinking about the benefits of your offerings, and also, what makes your business unique.

Business slogans with alliteration are awesome

Even though business slogans with alliteration are not as easy to write as some might think, if they’re appropriate for your business, they’re totally worth the effort. So try one of these terrific taglines today!

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