- Do you need a business slogan, but don’t have the time or inclination to write one yourself?
- Have you tried writing a company slogan but found the process harder than first anticipated?
- Are you worried that a computer-generated slogan may reflect badly on your business, blog or brand?
- Are you looking for someone who will take the time to understand your business, rather than churn out a handful of bland, general taglines that won’t increase your sales?
- Do you want someone who will write you an attention-grabbing, customer-attracting, sales-increasing slogan that you and your potential clients will LOVE?
If so, we’re on the same page, this page!
You were very personable, friendly, professional and enthusiastic … I would most certainly recommend your services to other people. Thanks so much again. I am very happy.
“After reading the content and examples on the Slogan Creator website, I had a very good feeling about the level of creativity and professionalism that Lucinda Lions offered. I received quick initial responses and friendly and professional service throughout the entire process. I am also really happy with the slogan that Lucinda created for us. I’ll be happy to refer her services to anyone requiring a slogan or tagline writer.” −,
* Please note:
You must meet criteria to be eligible for the Gold Lite Package.
This is an extremely popular package because it’s almost identical to the GOLD package, but costs much less. I love to work with everyone, but this package is only open to people who thoroughly know their business/product/blog, and who are willing to make their own tweaks and revisions. This package doesn’t include revisions. Thank you.
Logos – of course!
A great place for your slogan is within your logo, that way, wherever your logo is, so too is the opportunity to convert casual observers into paying customers. Done well, your logo and slogan will pack an immediate, lasting and persuasive punch.
Here’s a tagline I wrote for amazing Hollywood stuntwoman, Ky Furneaux. The slogan fits nicely within her stylish logo: Choose your life. Lose your Limits.
Blogs and websites
You have around 8 seconds to grab people’s attention when they land on your Home page. An effective web-slogan increases your chances of hooking your website visitors, turning more clicks into clients.
I wrote this blog tagline for the information-packed Sleep Hub website: For the A- Zzzzzz of sleeping well, head to the hub.
Also known as image rotators, a website slider is used in some website designs, and it’s basically a series of images that rotate, each one sharing a different image and message. Together, the image and slogan are a winning team.
Slogan Example: The images below feature the company tagline I wrote for my client, Eureka Buyers Agents. The team at Eureka expertly find a property on your behalf and negotiate a competitive price. The images in their sliders change, but their slogan always remains the same: We find. We negotiate. You save.
An in-house mission statement
A slogan can keep your business messages on track, but it can also keep your entire business on track, helping you make vital decisions.
I was hired by a US company, SIG Systems, which sell innovative, high-quality and cost effective audio visual solutions to a range of sectors. The slogan I wrote for them was: “Innovation. Integrity. Performance.” These three words can be a guiding light for all their business goals, directions and decisions. Is it innovative? Will we maintain our integrity? Will it perform?
Boost sales of specific products and services
Individual products and services within your business can all have their own slogan to help boost sales. This means, you’d have one, main business slogan for your business, and several sub-slogans for specific products and services.
One of my clients has a business called Sex Ed Rescue, and she helps parents talk naturally to their children about sex, without feeling embarrassed or awkward. The slogan I wrote for the business: Empowering parents to empower their children.
Later, I was asked to write a slogan for a product within the business known as Sex Ed Quickies. I wrote: Quick, easy, age-appropriate answers to your kid’s sex questions.
Use it as a hashtag
Hashtags are used to identify a topic, theme or conversation, usually on social media. The topic creates a connection, a conversation, and possibly one day; a conversion. Not surprisingly, Nike has used its world-famous slogan, Just Do It as a hashtag.
I was delighted to see a slogan I wrote for one of my clients, used as a hashtag. When conversing with a customer, Telco Edge used #OurInnovationYourEdge.
When you include your slogan as part of your email signature, you are no longer simply stating contact details, you’re stating a reason to make contact. The slogan also adds another layer of slickness and professionalism to your already polished image. Even if you never incorporate the slogan into your logo, it will sell your services with every email you send.
A verbal pitch when meeting others
Your slogan is the foundation of all your business messages, keeping every other message on track. If you need to tell people what you do in a quick and persuasive way, your sizzling slogan is ready when you are.
This is important, let me explain…
If you hire me to write your slogan I will create 7-10 slogan concepts, which I’ll email to you.
All these slogan concepts still belong to me, I own the copyright. (This applies to most writers in most situations, they own the copyright of whatever they’ve written, and send to you.)
I send all the concepts to you, and then you choose your favourite.
When you’ve chosen your favourite slogan, I will then assign copyright of that one particular tagline to you in an email. Once I’ve done this, you own copyright, and can proceed to use it.
BEWARE: If you hire a tagline writer or slogan writer who sends you a number of slogans, and tells you to keep them all, there’s an issue. If they don’t know which particular slogan you’ve chosen from the group that they’ve sent, how do they know not to use one of those slogans with a future client? An in-demand writer will naturally get clients from similar industries, which means there’s a risk that they may accidentally create a slogan that is similar to the one you’re using (because they don’t know which one you decided to use.)
This is such an important point, so perhaps ask these more specific questions:
- “How will you ensure that I own the copyright of my slogan?”
- “What safeguards do you put in place to ensure you don’t write a similar slogan for another client, particularly from the same industry, if you don’t know which slogan I choose?”
Your slogan only contains a handful of precious words, so one of the biggest challenges with slogan writing is deciding which words to use and which messages to pursue, so that the eventual tagline sells your business in the most persuasive way possible.
In order to write a slogan that actually promotes your business to the world, a slogan writer needs to understand your business. Without this important foundational information, you may not get the most sales-increasing slogan possible.
In most cases, a person who writes slogans will ask you to fill in a questionnaire. If there isn’t a questionnaire, ask the slogan writer how they’ll personalise the message to your specific business.
Anyone can pluck a few general words from the air, but to write a customised tagline from scratch, based on the needs and nature of your business, is an entirely different, detailed process altogether.
When people love what they do, they pour their heart and soul into making their creations as perfect and wonderful as they can be. They care about you, your opinions, your experience, and your outcomes. Ask your slogan writer if they love writing slogans, and why.
(Personally, I love writing slogans because it’s the most wonderful, creative adventure, and an exciting challenge to get a whole business story into one tiny line! The minute I get an order form, my mind starts ticking away. What do they sell? Why are they amazing? How can I convey their amazingness in one, tight, tantalising tagline?)
If the slogan writer hasn’t included clear pricing on their website, it’s important to ask exactly how much the slogan will cost, and exactly what inclusions you’ll receive for that investment. For example, does the tagline-writing package include revisions?
Outsourcing is quite commonplace in the writing industry. Outsourcing is not a bad thing, but it’s beneficial to know if it is taking place. If it is, it’s a good idea to ask these further questions:
- Is the outsourced writer experienced in writing slogans?
- If the slogan writer is a junior, will their work be checked carefully by a senior writer?
- Most importantly, will the slogan writer keep all my contact details and brand/business information confidential? (Further to this, has the writer signed a confidentiality agreement, or at least given written assurances that they will keep all client information confidential?)
Most people outsource in a safe and secure manner. The above questions are intended to empower you, so that you feel sure that your slogan is in safe hands. (At Slogan Creator I personally write all slogans myself.)
If you’d like me to write your sizzling business slogan, I’ll be excited to get started! Let’s do it!