Taglines and slogans are absolutely everywhere. Here are some taglines that’ve caught my attention while I’ve been out and about.
Chip packet
Cash in your chips. I like the clever play on words!
Some pun-based taglines don’t work, but this one does.
Bike store
When you leave this bike store, you see two simple but motivating words. (If they added, “to an 8 week chocolate festival”, it’d be perfect.)
This motivating slogan is located at the exit of the bike store.
Dyson
A descriptive tagline by Dyson. Nothing creative about it, but it’s persuasive: The fastest, most hygienic hand dryer.
Descriptive tagline for the Dyson Airblade
Physohex
Excellent use of brand recognition in this PHisohex tagline. Notice how ‘PH’ (which is a chemical term that’s incorporated into the product name) is repeated several times in the advertisement copy? If you remember the tagline Phight back, then when it’s time to buy a pimple-fighting face wash, you’ll likely remember the name ‘Phisohex’. PHantastic, huh?
An excellent example of a brand-recognisable tagline: Phight Back.
Have you seen a slogan or tagline in the wild? Please share it on the Slogan Creator Facebook page.
