Having a business slogan or tagline can lead to some bizarre benefits. Who’d have thought a slogan or tagline could make you taller?!

1. The Mohawk Principle: A slogan or tagline can make you taller

Unless you sell something rare and weird like ergonomic desks for newborns, you’re going to have stacks of competitors. I mean, stacks. Hundreds. Thousands. Maybe even trillions.

You and all your competitors will glob together into one unrecognisable mass. Or, maybe you’ll remain separate but all look the same, like a gaggle of Agent Smiths from The Matrix. See below, none of them stand out. Not even the slightly constipated one in the back left.Read More…