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Introverted biz owners: 9 new words to use

August 31, 2015 By Lucinda Lions

Are you an introverted business owner?  You might like to use these words I’ve created.  Although jokey & light-hearted, there’s an element of truth to each! 🙂

Business Introvert Word 1 FRETWORKINGRead More…

Filed Under: Blog, Smiley: Quirky posts

Taglines and slogans for Organ Donation

August 6, 2015 By Lucinda Lions

Organ donation is a simple, beautiful way to leave a priceless gift for those who are seriously ill or dying. Someone’s mother, father, son or daughter.

Although it’s not something people like to talk about, we are all going to die. The question is, can we make our death count? We can! Just one organ and tissue donor can transform the lives of 10 or more people.

Given that it’s Donate Life Week, here are some of my own tagline ideas for Organ Donation

Read More…

Filed Under: Blog, Samples: Case studies & examples

Sharon Chisholm: Lovely client, great gift giver, cool hair!

July 30, 2015 By Lucinda Lions

sharon

Sharon’s business tagline

In 2013 I wrote the website copy and a tagline for Sharon Chisholm’s interior design business, The Restful Nest. The tagline was, ‘Hatching plans for a beautiful home’. Sharon’s Restful Nest branding incorporates beautiful shades of blue and an owl that says ‘hoo’.

Read More…

Filed Under: Blog, Splendid: Stuff I like/love

Parks & Rec: Taglines for 9 Tom Haverford Business Ideas

July 15, 2015 By Lucinda Lions

taglines for 9 crazy tom Haverford

I recently wrote taglines for Pawnee businesses, which included Tom Haverford’s Snake Lounge, Tom’s Bistro and Rent-a-Swag.

But Tom had several business ideas that didn’t get off the ground (which you’d expect from a jet that’s been turned into a wheel-less apartment block). His entrepreneurial concepts may not have been tried, tested or even legal, but they certainly delighted, intrigued and bewildered. In my opinion they’re all worthy of their own humble taglines. Hope you enjoy them.

Read More…

Filed Under: Blog, Smiley: Quirky posts

Parks & Recreation: New taglines for Pawnee businesses

July 15, 2015 By Lucinda Lions

Blog cover photo: Fun, new Taglines for Pawnee businesses

The official Pawnee website states that Pawneeans are ‘moderately well educated’, making Pawnee an ‘acceptable’ location for business.  With such accolades it’s little wonder Pawnee is home to Fortune 500 companies like Paunch Burger.

Pawnee business owners pride themselves on the existence of a form of customer service. For example, if Entertainment 720 was still around today, they’d happily facilitate, perform and botch the 720 surgeries required to transform me into Li’l Sebastian.  Sweetums would assist by donating NutriYum bars to turn my teeth pony-rot-brown. And Jamm Orthodontia would ‘horsify’ my jawline and gums in exchange for my soul.

I miss the slightly unethical peeps of Pawnee. To ease my longing, I’ve written some fun taglines for various Pawnee businesses, brands and departments.

Read More…

Filed Under: Blog, Smiley: Quirky posts

Subway tagline: Revamping ‘Eat Fresh’

July 2, 2015 By Lucinda Lions

 

I love Subway and their ‘Eat Fresh’ tagline. For fun though, I’ve created an alternative.

As you can see, the alternative Subway tagline I’ve created has a slightly different message to Eat Fresh. It says, ‘Have your delicious sub just the way you want it, even if that’s with meatballs, tuna, jalapenos, 3 choc-chip cookies and a splash of aioli’, but in a lot less words.

Alternative Subway tagline

Just for fun, an alternative Slogan Creator tagline for Subway: “Our sub. Your way.”

Read More…

Filed Under: Blog, Surgery: Giving company slogans a facelift

Bizarre benefits of having a biz slogan

June 30, 2015 By Lucinda Lions

Having a business slogan or tagline can lead to some bizarre benefits. Who’d have thought a slogan or tagline could make you taller?!

1. The Mohawk Principle: A slogan or tagline can make you taller

Unless you sell something rare and weird like ergonomic desks for newborns, you’re going to have stacks of competitors. I mean, stacks. Hundreds. Thousands. Maybe even trillions.

You and all your competitors will glob together into one unrecognisable mass. Or, maybe you’ll remain separate but all look the same, like a gaggle of Agent Smiths from The Matrix. See below, none of them stand out. Not even the slightly constipated one in the back left.Read More…

Filed Under: Blog, Serious: Info about slogans & taglines

Tagline for Ky Furneaux: Award-winning Hollywood stuntwoman

June 28, 2015 By Lucinda Lions

Bear Grylls describes Ky as “one of life’s fighters and survivors”. Read on to find out about the fight of her life. And, how I approached her personal tagline.

I’ve been known to do some risky activities in my life. In fact, just last week I took an extreme nap. It lasted nearly three hours, and I think I even punched myself
mid-snore … but I napped on.

I was feeling pretty pumped about my punishing past time, till I read Ky Furneax’s bio.

Read More…

Filed Under: Samples: Case studies & examples

Brands that live to give. Why I love Ethically Creative.

June 26, 2015 By Lucinda Lions

I absolutely love businesses and brands that give, and you’ll be reading more about my favourite ‘giving brands’ in the future. Today though, let me introduce Ethically Creative.

A crazy, quirky testimonial

My much-loved graphic and web designer, Shona Maitland, has started another business – Ethically Creative.

First, to understand my admiration of Shona’s work, please read the below testimonial.  (At the time of writing the testimonial Shona was working with existing Slogan Creator branding, since then I’ve hired her to rebrand the Slogan Creator logo, which you can see at the top of this website.)  Shona has referred many of her clients to me for taglines, and I’ve referred many of my clients to her for graphic design.Read More…

Filed Under: Splendid: Stuff I like/love

Funny road signs that are like bad taglines

May 27, 2015 By Lucinda Lions


These hilarious road signs remind me of bad, pun-based taglines. Want to have a giggle? Check them out!

It’s tempting to roast this road sign writer for creating whirly, twirly messages rather than short, blunt, clear, live-saving ones. However, I actually think he or she has done a fine job of keeping everyone safe.  If I was driving along this vast stretch of road dotted with dotty signs, I’d be freakishly alert.Read More…

Filed Under: Blog, Smiley: Quirky posts

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Blog Categories

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  • Surgery: Giving company slogans a facelift
  • Smiley: Quirky posts
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Recent Articles

  • Introverted biz owners: 9 new words to use
  • Taglines and slogans for Organ Donation
  • Sharon Chisholm: Lovely client, great gift giver, cool hair!
  • Parks & Rec: Taglines for 9 Tom Haverford Business Ideas
  • Parks & Recreation: New taglines for Pawnee businesses
  • Subway tagline: Revamping ‘Eat Fresh’
  • Bizarre benefits of having a biz slogan
  • Tagline for Ky Furneaux: Award-winning Hollywood stuntwoman
  • Brands that live to give. Why I love Ethically Creative.
  • Funny road signs that are like bad taglines
  • Part 1: Taglines and slogans in the wild | Slogan Creator
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