While we only write slogans based on our own creativity, there is always a risk that (unbeknownst to us) the slogan/tagline we write for you may be similar or even the same as another registered business slogan somewhere else in Australia. There are literally thousands of Australian business/company taglines, with new ones being created and registered daily.
Do your own search, for free.
We encourage you to hire a trademark specialist to conduct a professional search for you, or at the very least, encourage you to conduct a free search yourself using ATMOSS (the Intellectual Property Australia database). You’ll be conducting a search based on your chosen slogan.
We don’t undertake the search for you because using ATMOSS is not as simple as typing a slogan into one box and getting one straightforward answer. It takes time, and we’d need to raise the price of the packages in order to cover this time. Also, we’re not experts in this area, so if you’re going to pay someone to do the search for you, he or she should be an expert.
If you need assistance while conducting the ATMOSS search, you can call IP Australia.
The Medium and Large packages includes a search
If you purchase a Medium or Large package, we’ll outsource the search to a trademark specialist who will send their report directly to you, cc’ing Slogan Creator. You can then deal directly with them, asking any questions.
The basic search means that the trademark specialist will search within the Australian trademarks database to ensure that there are no identical trademarks, or near identical trademarks that may prevent you from securing rights to your new slogan, and most importantly, this will ensure that your new slogan will not infringe registered trademark rights in Australia.
In the report the trademark specialist will offer guidance about whether you require an alternative slogan or not. If you do require an alternative slogan, we will write another one free of charge within 30 days of the email being sent to you. If you don’t, we’ll sign copyright of the successful slogan over to you.
Full Availability Search
The Full Availability Search means that the trademark specialist will conduct a comprehensive trademark search. The trademark specialist will conduct the above search, but also consider whether your new slogan is likely to breach any common law rights that another person might own, and also ensure there’s no other area of Trademark Law that might prevent you from gaining exclusive rights to your slogan.
In the report the trademark specialist will write their recommendation. If you do require an alternative slogan, we will write another one free of charge within 30 days of the email being sent to you. If you don’t, we’ll sign copyright of the successful slogan over to you.