What exactly is a business slogan?
A business slogan is a short, catchy and memorable phrase about your business or brand that is usually located within or under your business logo. But slogans and taglines don’t have to appear only with your logo, they can feature anywhere in your marketing material. A slogan is also vital for blogs. People will want to know what a blog is about as soon as they arrive.
What is the difference between a slogan and a tagline?
To us, there is very little difference, and the words can be interchangeable. As a general rule, people within the creative/advertising industries such as copywriters, graphic designers and marketing people generally use the term ‘taglines’; while non-industry people tend to call them slogans, unless they’ve watched shows like Mad Men or The Gruen Transfer.
There are actually many slogan and tagline definitions around, but at the end of the day, both slogans and taglines serve the same purpose: they are catchy and memorable phrases designed to sell a product, service or idea.
Why do I need a slogan or a tagline?
Every business has a business name, but not every business has a business slogan – so it can really help your business to stand out from the crowd. It also encourages people to recognise, remember and reward you.
Do I own copyright of my chosen slogan?
Yes, absolutely. Once you’ve decided on a slogan from Slogan Creator, we will send you a ‘Sign over’ email, which signs copyright of your chosen slogan(s) to you.
How many slogan concepts do you send to me/us?
We will send anywhere from 3-10 concepts, of which you can choose one to be your business or company slogan.
What if I’m not happy with the slogans from Slogan Creator?
I live in a country outside of Australia. Can you write a slogan for me?
Absolutely! Any overseas client has access to the Small package. The reason why you don’t have access to the Medium or Large package is because these contain Australian trademark searches that we outsource to our trademark specialist.
If I live outside Australia, how do I pay for the slogan writing service?
We ask overseas clients to pay via Paypal.
Do you guarantee that the slogan you’ve written has not been used by another business?
No, we don’t. While we only write slogans based on our own creativity, there is always a risk that unbeknownst to us, the slogan/tagline we write for you may be similar or even the same as another registered business slogan somewhere else in Australia (of which there are thousands, with new ones being created daily). That’s why we recommend that you undertake your own search, or we include a basic search with the Medium package and an advanced search with the Large Package. For more information, please visit our Trademark Searches page.
Can Slogan Creator help me to protect my slogan through trademark registration?
No. Trademark Registration is a comprehensive, official process which is your responsibility to proceed with, if you choose to go down that path. In Australia you can register your slogan and tagline through Intellectual Property (IP) Australia. Or, you can have a Trademark specialist do this for you – we can recommend a trademark specialist.