I’m Lucinda, the slogan writer behind Slogan Creator.
I’ve been obsessed with writing ever since I was a little girl. At around 14 I developed a deep love for slogans and taglines. I wrote them day and night (often badly), honing my craft by annoying family and friends, especially my mum … who even sent my hand-written slogans out to unsuspecting companies. Never heard back from anyone for some reason, but the gate keepers are probably still having a chuckle!
In 2008 I branched out as a professional freelance copywriter. One of the services I offered was writing taglines and slogans, but they were overshadowed by my other writing services. So in 2013 I created a specialised brand known as Slogan Creator.
Sammy (the Slogan Sniffer Dog) ‘helps’ me throughout the day by sleeping or criticising my work, or doing both simultaneously.
My partner, Bas, is the Slogan Creator numbers nerd. Both he and my son are amazing sounding boards and the source of many ideas.
Together we make a weird, wacky and happy team.
That’s my story, I’d love to hear yours. Get in touch!