Why your business needs a slogan
There are so many benefits of having a business slogan. If you don’t have one, you’re missing out on leads and sales.
A slogan can help your business stand out from the crowd
Everyone has a business name or a website address, but not everyone has a sizzling slogan. Bam, you’re immediately unique!
A slogan can sell your products or services
Your business name is just that, it’s a name like John, Betty, David, Goliath or Apple. In some cases a business name can be persuasive, but in most cases it just delivers straightforward information, like, Lenny’s Photography. However, a well written slogan doesn’t just deliver information, it can actually help sell your business, making it a constant and powerful form of advertising that can save you dollars while making you dollars.
A slogan can grab people’s attention
To say we live in a distracted society is a…
Sorry, where was I? 😉
Apparently we absorb over 170 newspapers worth of information a day. This means your business messages are competing with: ads, videos, social media updates, articles, photos and clips of really sweet cats stroking really adorable pigs.
That’s why your main business message (which is who you are, what you do and why it matters) needs to be distilled and condensed into a short, catchy, digestible phrase – a slogan.
A slogan helps to grab the attention of a busy, overwhelmed and distracted audience.
A slogan can persuade people to do business with you
If your slogan includes a benefit or point of differentiation, it can persuade people to find out more about your business, and eventually, to become a customer.
A slogan can make your business memorable
People are exposed to so much information these days, it’s getting harder to penetrate their long-term memory in order for information to be recalled. A short, sharp line is much more likely to pierce the clutter and stick like no other.
If your slogan is easy to remember, it’s like owning your own billboard in people’s minds: a priceless piece of lifelong advertising at the busy intersection of their very own information superhighway.
A slogan can improve client perception
Perception is an interesting phenomenon. You see, because a lot of bigger companies have slogans, if your smaller business has an effective one, people can perceive your business to be professional and/or established, even if you’re just starting out. Generating trust is vital for new and established businesses alike, a slogan can help with establishing that trust.
A slogan can improve your own business clarity
When you sit down to write your own slogan, you’ll realise you won’t get very far until you’re really clear about your main sales points and business messages. Until these messages are crystal clear and perfectly formed, no slogan will ever sound or seem right. When you’re completely clear about your own messages, you can sell your business confidently and clearly in one, simple line.
A slogan is your secret weapon in this ‘age of instant’
You know the feeling when you’re about to watch a YouTube video but have to sit through an advertisement till you can click that little ‘skip ad’ button? Time seems to stand still. The reason we get so frustrated about waiting is because we live in an age of instant, where everything is delivered at lightning speed. Your customers want everything now, especially when it comes to information. Powerful micro doses is the preferred serum.
If someone sees your logo or business name (and it’s not clear what you offer), don’t assume they’ll google for facts later, especially when there are so many hedgehog videos around! Do count on them forgetting your business within seconds.
However, if your business has a succinct, effective slogan, you’ve given people just enough information to consider doing business with you, or at least to find out more.
A slogan increases advertising and promotional opportunities
While slogans are used extensively with logos, they can be used in many other places to help boost your brand and bottom line.
As you can see, there are so many benefits to having a slogan. If your business doesn’t have one, consider writing one yourself, or hiring someone who can do it for you.
You won’t regret it! 🙂